Mar / 11

What is this anyway?

Well Welcome to the Pure Simple Juice blog—Pure Simple Juice is a developing business bringing freshly pressed juices to those in the Portland, Oregon area. And these juices are not just any juice, really. Unique blends include kale,apple,parsley,mint and apple,carrot,ginger. Flavors change seasonally and always feature locally-grown, organic produce. We have spent a long time crafting our juices to be just right and bring you tons of good nutrition while still being incredibly tasty.

This summer you will be able to find these juices and try them out for yourself at the Portland Farmers Market. Pure Simple Juice will be spending its flagship season at the NW 19th/Everett Market every Thursday 3-7pm.

In addition, we are really excited to be offering them to you as part of a 1-or 3-day liquid cleanse. So what does that mean anyway? Well a liquid cleanse is like a fast where you drink juices, herbal tea, lemonade and nut milk for a period of three days. And Why? might you say would you want to do this? Because it feels good and it gives your body a rest. As a whole, we are constantly on the move, overworked, busy, stressed, overstimulated, and sometimes overstuffed by food. Scientifically, juice cleanses have not been proven to be a wonder cure however if you look at the history, many cultures regularly incorporate cleanses or fasts as part of their life supporting traditions.

My favorite part of the cleanse is you stop thinking about food…what do you want to eat? what you have to buy? or make? Instead, you just drink the beverages provided and focus your mind elsewhere. Allowing you an opportunity to use your energy otherwise or to look inwardly and reconnect with yourself. And of course after the cleanse many people find they appreciate food more (really really appreciate food) and look more closely at what they choose to put into their bodies. Overall, it brings a little balance into your life and definitely into your body.

That is Pure Simple Juice, in brief. Of course if you have any additional questions get in touch with us through our web site or blog and let us know what you are thinking. We look forward to hearing from you and sharing our juices with you too!

Mar / 7

And the juice goes on

Pure Simple Juice trials….deliciousness vs. food “safety”? Here we are very scientifically testing the safety of our juices. Actually we were doing taste trials with various natural preservatives. Apparently raw juice is a rather hazardous material, all those antioxidants and vitamins are an incredible danger to your body….In fact, when selling juice I must include this label:

WARNING: This product has not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems

As a dietitian, I just can’t quite wrap my head around the fact that the FDA requires such a warning on such an incredibly healthful beverage when the government actually subsidizes our food system to make crappy food cheap and widely accessible.

This comes with no warning label. And yes you can really buy it.

Really I understand the food safety standards. And recognize that foodborne illness can be very deadly but you have to laugh a little at the ridiculousness of all that must happen to just sell juice. At least I have to laugh because I am just trying to make it all happen.